One good method to determine why women were not visiting the store is conducting an in-depth interview with potential customers.įor example, on successfully interviewing female customers, visiting the nearby stores and malls, and selecting them through random sampling, it was known that the store didn’t have enough items for women. A systematic observation concludes that more men are visiting this store. For example, consider a convenience store looking to improve its patronage. This method is about “what” people think and “why” they think so. Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication. Qualitative research methods vs quantitative research methods.Characteristics of qualitative research methods.Qualitative research: data collection and analysis.Types of qualitative research methods with examples.
In this paper, we will describe what business intelligence systems are, examine the enabling technologies, and outline several key issues that need to be given serious considerations in successfully building and using business intelligence systems.
It is now possible to construct business intelligence systems using these technologies. Today, advances in information technology have made available such technologies as data mining, online analytical processing, and data warehousing. One promising way is for enterprises to base these strategies on business intelligence that can be analyzed and deduced from the vast amounts of data at their disposal. Enterprises can gain competitive edges if they can set their business strategies for winning new customers, retaining existing customers, and reducing the cost of doing business better. Business enterprises today face unprecedented competitive pressures, as the pace of advances in computer and information technologies has become maddeningly fast and the standard of living and life styles of consumers have undergone significant changes.
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